E-commerce systems that scale – without slowing you down
I support online retailers and D2C brands in strategically positioning their technical infrastructure – from ERP selection to Shopify architecture to process optimization.
Numbers that speak
E-Commerce projects
delivered
Years of experience
in e-commerce
Shopify migrations
successfully completed
Does this sound familiar?
Your shop is holding you back
Technology can't keep up with your growth. Every change takes forever or costs a fortune.
ERP chaos
Orders, inventory, accounting – nothing communicates properly. You manage more than you sell.
Agency dependency
You no longer understand your own system and rely on external help for every little thing.
Decision paralysis
Shopify or Shopware? JTL or Xentral? You don't know which system truly fits your needs.
How I support you
01 E-Commerce Audit
Systematic analysis of your shop, processes, and systems. You receive a clear report with prioritized recommendations.
Was du bekommst
- Shop performance analysis
- Process mapping
- Tech stack assessment
- Prioritized roadmap
02 ERP Selection & Evaluation
Neutral, vendor-independent consulting for choosing the right ERP system. From requirements analysis to decision proposal.
Was du bekommst
- Requirements catalog
- Market overview & longlist
- Shortlist with scoring matrix
- Decision recommendation
03 Shopify Architecture & Migration
Strategic planning and guidance for Shopify projects. Focus on scalable structures, clean data migration, and thoughtful integrations.
Was du bekommst
- Architecture concept
- Migration planning
- Integration design
- Go-live support
04 Process Optimization
Analysis and optimization of your operational workflows – from order processing to fulfillment to customer service.
Was du bekommst
- Process analysis (AS-IS)
- Optimized target state (TO-BE)
- Automation opportunities
- Implementation support
05 Strategic Sparring
Regular exchange on technical and strategic e-commerce topics. Your external CTO on demand.
Was du bekommst
- Monthly calls
- Prioritization support
- Vendor evaluations
- Second opinion on decisions
My Principles
How I work – and how I don't.
Straight talk, not agency speak
I tell it like it is – even when it's uncomfortable. No buzzwords, no hidden upsells.
Instead of diplomatic platitudes, you get honest assessments.
Empowerment over dependency
My goal is for you to eventually not need me anymore. I build systems you understand and can control yourself.
Instead of lock-in, you get knowledge transfer and documentation.
Tech with business sense
I don't think in features, but in impact. Every technical decision is measured by its business value.
Instead of over-engineering, you get the smartest solution, not the most complicated one.
Vendor-neutral
I'm not beholden to any vendor. My recommendations are based on your requirements – not on commissions.
Instead of a sales pitch, you get objective evaluation.
How a collaboration works
Structured, transparent, and on equal footing.
Initial call
We discuss your situation, goals, and challenges. I listen and ask the right questions.
Initial call
We discuss your situation, goals, and challenges. I listen and ask the right questions.
Analysis
Depending on the engagement, I examine your shop, processes, systems, and KPIs in detail. Structured and documented.
Analysis
Depending on the engagement, I examine your shop, processes, systems, and KPIs in detail. Structured and documented.
Strategy & Recommendation
You receive a clear recommendation with options, priorities, and next steps. No 100-page decks, just substance.
Strategy & Recommendation
You receive a clear recommendation with options, priorities, and next steps. No 100-page decks, just substance.
Support (optional)
If needed, I accompany the implementation, manage partners, or serve as a sparring partner.
Support (optional)
If needed, I accompany the implementation, manage partners, or serve as a sparring partner.
Selected Projects
Audit uncovers bottlenecks
Unclear performance issues, high return rate, slow order processing
Systematic audit of shop, fulfillment, and customer service
3 critical process gaps identified, roadmap with quick wins created
ERP selection without wrong decisions
Decision between JTL, Xentral, and Billbee unclear
Requirements analysis, market comparison, demo support, decision matrix
Well-founded decision for JTL, implementation without surprises
Shopify migration without data loss
Complex product data, preserve SEO rankings, ongoing operations
Architecture planning, data mapping, staged migration
Go-live without downtime, SEO traffic stable, team independently capable
About me
Werner Strauch
E-Commerce Consultant & CTO
Since 2019, I've been supporting e-commerce brands with shop migrations, ERP integrations, and technical scaling. As co-founder and CTO of digitalsprung, I've led XX+ projects from concept to go-live.
My drive: Building systems that work – and that you understand. I believe in clarity over complexity, empowerment over dependency.
Expertise
01 Who is your consulting for?
For e-commerce companies in the DACH region with annual revenue between 500k and 50M that face technical or strategic decisions – whether ERP change, shop migration, or process optimization.
02 Are you an agency?
No. I consult independently and vendor-neutrally. If needed, I can tap into my network or support implementation through digitalsprung – but only if it makes sense for you.
03 What does a collaboration cost?
That depends on the scope. Audits are calculated on a project basis, strategic sparring is available as a monthly retainer model. In the initial call, we clarify what works for you and you'll receive a transparent quote.
04 How quickly can you start?
Usually within 1-2 weeks. For urgent matters, we'll find a solution.
05 Do you work remotely?
Yes, primarily remote. For workshops or intensive project phases, I also come on-site.
Ready for clarity?
Let's find out in 30 minutes where you stand and what the next sensible step is.